Our Story

Our team is made up of experts in both business and sustainability, and we are committed to finding innovative solutions that benefit both our clients and the planet. We know that businesses face many challenges when it comes to balancing growth with sustainability, and we are here to help every step of the way.

We believe that sustainable growth is not only good for the planet, but also good for business. By adopting sustainable practices, companies can increase efficiency, reduce costs, and enhance their reputation with customers and stakeholders.

We are dedicated to helping businesses of all sizes achieve their growth goals while also staying true to their sustainability values. Whether you’re just starting out or looking to take your business to the next level, we’re here to help. Let’s work together to build a better future for our planet and our businesses.

Who are we?

Marcel Veenhuizen, MSc – Partner

Marcel started his career as a change management consultant. He then worked for over 30 years at board level in the travel industry, including at Schiphol Airport, online travel agents, tour operators and cruise lines. His expertise was mainly in (online) marketing, sales, business development, e-commerce and general management. Meanwhile, Marcel has focused on the structured development and implementation of change processes in the field of sustainability and circularity. His ambition is to make organisations more sustainable and thus more resilient. He is convinced that small first steps can make

Read More »

Michael Oosten, MSc – Partner

Michael is a senior advisor with extensive experience in governance, risk management, compliance, corporate responsibility, sustainability, and IT-related fields. He has a proven track record of leading diverse teams to deliver positive and sustainable impacts, improve efficiency, reduce risks, and enhance customer satisfaction. Michael is a creative visionary and problem solver, an experienced advisor, and a skilled process improver with a wide range of organizational, technical, and process skills. He is committed to sustainability, long-term thinking, and security and privacy, and he excels at solving complex organizational problems. Michael’s ability to apply

Read More »

Colin Chalmers – Partner

Colin is an experienced IT architect with a proven track record of driving process improvement and delivery in both software development and infrastructure provisioning. He excels at transforming and implementing IT solutions based on modern, secure, and dynamic cloud services and sustainable IT frameworks, leading to financial and sustainable benefits for organizations that can be reflected in their ESG reports. Colin is well-presented with excellent communication and interpersonal skills. He has the ability to interact effectively with stakeholders, resources, and suppliers at all levels with patience, tact, and diplomacy. Colin

Read More »

Paul Smart, MSc – Partner

Paul is a versatile senior executive with over 20 years of experience leading large-scale product development and transformation projects across various industries. He is an expert problem solver and critical thinker who excels in strategic planning and implementation. Paul is skilled in project and program management, fostering cross-functional collaboration, and cultivating high trust relationships. He has a strong background in product and innovation management, as well as a deep understanding of lean agile mindset and practices. Paul is a customer-centric design thinker who is passionate about line management and coaching,

Read More »



Founded in competence and character, trust is essential to building and running happy and highly productive teams. Prioritising trust pays massive dividends in terms of productivity, innovation, and successful project outcomes.

We value fostering world-class trust within our clients’ organisations, enabling self-organising project teams to operate with the agency, authority, resilience, and clarity of purpose, to move at pace towards our shared sustainability goals.


We believe that innovation is critical to creating positive sustainable impact and requires a holistic approach that brings together people, process, and technology to deliver the best possible outcomes.

By modern SaaS tooling, workflows and process automation we optimize ways of working and bring disrupting thinking to the forefront. Additionally, we utilize techniques such as Lean and Agile methodologies, as well as an entrepreneurial mindset, encouraging our teams to take calculated risks and approach problems with creative solutions.

Our dedication to innovation allows us to push boundaries, create new opportunities, and drive positive social and environmental change towards a sustainable future.


True sustainability requires a willingness to adapt and evolve. By empowering teams to make decisions and pivot to new innovations, we create a culture of flexibility and resilience that allows our clients to stay ahead of the curve and respond to emerging challenges and opportunities. We foster continuous learning and improvement, incorporating feedback from stakeholders to refine our strategies.

Our commitment to adaptability gives us a competitive advantage, driving positive change in a rapidly changing world and delivering meaningful results for people, the environment, and business.

Postive Impact

We are committed to making a positive impact for people, planet, and profit. By partnering exclusively with organizations that share this commitment, we leverage our expertise to deliver sustainability in a profitable way that multiplies our impact, through our clients.

Our work is grounded in a belief that business can be a force for good, driving meaningful and sustainable change that benefits us all. Through our focus on positive impact, we create a better future for generations to come, delivering meaningful results for our clients and for the world at large.

Companies we've worked with

Our Partners


ServiceNow is a leading cloud-based platform that helps businesses streamline their IT, employee, and customer workflows, driving digital transformation across the organization. Goal 17 is

Read More »

Global Reporting Initiative

GRI (Global Reporting Initiative) is the independent, international organisation that helps businesses and other organisations take responsibility for their impacts, by providing them with the

Read More »

MVO Nederland

MVO Nederland (Corporate Social Responsibility Netherlands) is a leading network organization focused on promoting sustainability and social responsibility within the Dutch business community. By connecting

Read More »